Every year when Schwab invites us to their annual Impact Conference, the same thought occurs:

“Are we supposed to pay you a $1,000 registration fee, just so financial vendors can sell me their products?”

Insanity.

Emboldened by the creativity made possible by crypto, financial advisors are taking control of their profession. We don’t need gatekeepers, matchmakers, or other extraneous layers between our practices and the resources we value. Advisors need the ability to dictate the terms of any event they attend. We’re tired of avoiding eye contact with the vendors who weren’t polite enough to bring branded fidget spinners for your kids.

In many ways, the financial industry is at its first true crossroads. Are digital assets nothing more than the next thing in a line of new shiny ideas to add to TradFi? Or has this digital-shift unlocked new paradigms that deserve to replace the bloated dinosaurs like ‘the conference’?

We think so.

Imagine a conference that’s different by design.

It’s not built from the top down, it’s created from the ground up by the attendees themselves.

Consider The Crossroads the anti-conference.

Workshops, Not Lectures

If you have kids, you understand that new parents don’t know what they don’t know. Yet, in the digital asset space, we have “new parents” acting like seasoned veterans. Few of us should think of ourselves as “experts” or “thought-leaders.” Instead, industry events should consist of workshops designed for us all to learn together - not lectures from “first-time parents.”

We believe you should have a say in the content you want to learn. That’s why content will be voted on by the attendees. You’ll actually get the information you want without all the dead-weight.

That conference content will be built around doing and getting your hands dirty.

There's no better teacher than ‘doing’ in the digital asset space.

Time is Fake Money

Traditional conferences sell you on the idea that time you spend learning will eventually help you grow your revenue. Your time is believed to be an investment in the future.

Thankfully, the anti-conference doesn’t play the same games with your busy schedule.

When you attend the Crossroads there is a way to actually be paid. For showing up and contributing to the event you will receive PLAN tokens. If someone wants to buy your attention, they will pay you for it, not third-party. Workshops hosts and vendors will buy tokens from PlannerDAO to distribute to the advisors who attend. Our attention has value, let’s have the market determine what it’s worth.

But wait, isn’t this just magic internet money - how does receiving a pile of Monopoly money help me in the real world?

It’s true, you won’t be able to pay off your mortgage with the PLAN tokens you receive - but that doesn’t mean they don’t have value. The PlannerDAO token is how we reward contributors to the DAO, how we value colleagues' work, and how we signal to the community of vendors and consultants that supports what is important to us.

More importantly, it signals what we believe will be important to our clients.

The PlannerDAO ecosystem is the fastest growing professional DAO in the world, and PLAN tokens represent a fractional ownership in that growth. Remember when Bitcoin wasn’t worth anything? Neither do we, but since we missed out on that cool story, the rise of the PLAN token could be a great substitute.

Network with Your Peers, or Don’t

You can tell when a conference forces networking on you.

It lacks authenticity and reduces you to a human Facebook ad. We know many advisors who love engaging with their peers, but others want the social aspect of conferences on their terms. Crossroads will not herd you into spaces that force you into awkward conversations you’re not interested in.

If you don’t want to answer “who is your broker/dealer,” or “what’s your AUM” all week, you don’t have to. If you want to wear sweats, knock yourself out.

The anti-conference is about freedom, and we will have collaborative spaces set up for you to do you. Engage and connect on your terms. Our hope is that when your defenses are lowered your networking will be more genuine and meaningful, or it might be non-existent.

Meet us at the Crossroads

Traditional finance sees the digital asset space as fancy new packaging for the same old nonsense that caused us to tune out of the industry in the first place.

Wall Street would like nothing more than to make crypto the Coke II of stock investing.

We believe this goes against the very ethos of decentralization. The benefits of access, opportunity, and ownership can be realized in a conference, too. If you and Max Headroom want to put shiny branding on the same distribution that has served us in the past, have at it. You’re more than welcome to show up in Kansas City and make your case.

PlannerDAO isn’t trying to eliminate the way anyone does business, we simply want more options.

That’s why it’s time for The Crossroads.

That’s why we are inviting you to the industry’s first true anti-conference.

There’s a new path available for fiduciaries, which direction will you go?

Reserve your spot at The Crossroads today: